Kaustav Chowdhury

Project 08

Bhumi World

As India’s No. 1 Industrial Park, Bhumi World is a pioneer of the plug & play segment with over 2000 units built and serviced.

Brands
Bhumi World Plug & Play Industrial Park, Bhumi World Factory Outlet
Services
Leveraging Topical Content, Building Credibility via Management
A post on a red container: where the passion paves the path for tomorrow

Brief

The digital goal of the brand was to build awareness in the B2B segment and eventually generates leads.

Idea

Keeping the brand’s TG in mind, we shortlisted upcoming festivals and important days to create wishing posts.

The pieces consistently followed the brand colours & language.

Plug & Play

  • A post on a red container: 350+ strong, a global network to power your success
  • A post on a red container: more than workers, they’re builders, movers and dreamers
  • An illustrated post: an ecosystem for seamless networking and strategic partnerships

Leveraging Topical Content

  • Labour Day post: a smiling worker in a hard hat
  • Women’s Day post: celebrating the women of Bhumi, a red silhouette of figures at work
  • Happy Maharashtra Day post: the state in red with a rider
  • Post: we are making it in India, a map of India filled with workers

Building credibility via MANGEMENT

From explainer videos to walk throughs, we created content with Bhumi’s management including their MD, Mr. Prakash Patel.

This exercise thoroughly helped in building trust amongst B2B stakeholders.

  • The Bhumi World Industrial Park booth at an exhibition
  • Prakash Patel, MD, Bhumi World, standing at the booth
  • Visitors at the booth beside a model of the park

Bhumi World Factory Outlet

You’ve got mall

Power packed with energy, malls are a place where food, shopping, entertainment and hangouts come together.

Our strategy followed exactly the same suit - power packed with energy.

Make Reality Dreamy

The idea was to take everyday events and add a dreamy spin to it via our designs. We focused on imagery with minimal text to reinforce excitement & relaxation.

  • Post: city lights & relaxation, a rooftop lounge at dusk
  • Post: movies under the stars, an open-air cinema
  • Post: a world of flavors on wheels, an orange food truck
  • Post: entertainment never ends, a crowd at a concert
  • A red A-frame sign: word on the street is, there’s a retail revolution coming

Results

35%
Increase in followers
2.9%
Engagement Rate