Hello, it’s storytime with Kaustav
I was always a pretty average student, but I loved writing. My class teacher would often read out my essays as examples, and that was one of those little moments that made me realise I had a thing for words. That eventually led me to study Journalism & Mass Communication, while freelancing on content and strategy projects on the side. At one point, I had built a small content business with my own team.
Then I found theatre, which completely changed how I looked at storytelling. Eventually, I wanted to bring that storytelling into something more creative, so I joined an agency as a copywriter, grew into a Cluster Lead, and later moved into brand management.
A little about work
I build brands, sell ideas, crush deadlines, and occasionally convince people that the weird idea is actually the good one.
I’ve worked with 30+ brands across different categories, which means I’ve had my fair share of briefs, pitches, impossible timelines and last-minute changes.
I’ve led client conversations, presented ideas, managed teams, and built relationships strong enough that I’m still friends with many of the clients I’ve worked with.
Basically, I like being close to the work, from the first messy thought to the final thing that goes out into the world.
Skill & Expertise
- 01
Creative Strategy
I start with the problem, not the execution. I combine audience understanding, brand context and cultural insights to find the strategic thought that can become a meaningful creative idea. A strategy, to me, is an idea well executed to bring attention, conversion and start a conversation.
- 02
Creative Direction
I turn ideas into visual worlds. From defining the creative thought and visual language to guiding the final execution, I work closely with teams to ensure the idea stays strong from concept to output.
- 03
Team Lead
I’ve led multidisciplinary teams across strategy, copy, design and execution. My focus is on giving teams clarity, pushing the quality of the work, and creating an environment where good ideas can actually get made. I am a people’s manager, so I make sure I get the work done but also keeping my team happy and satisfied.
Experience
Jan’26 - current
Brand & Marketing Manager
Ellwinkz Sourcing Bharat Pvt Ltd.
- Leading brand and marketing for a portfolio of fashion and lifestyle brands, including Ariiston, Lavira, and ParttyHub.
- Driving brand strategy, creative direction, digital marketing, campaign planning and overall brand growth across channels.
Aug’23 - Dec’25
Cluster Lead
Fruitbowl Digital Pvt Ltd.
- Led a portfolio of brands across various verticals.
- Curated brand strategy, digital marketing, creative direction, and campaign execution.
- Worked with some of the most reputed brands like HomeTown, Dorby, Truefitt & Hill.
- Managed cross-functional teams and client relationships while driving growth across social, paid media and digital channels.
2016 - 2023
Freelance Strategist
Self-employed
- Started my career as a freelance writer and a strategist.
- Worked with over 20+ clients.
- curated product description for Myntra
- written ad scripts for Aditya Birla Capital, Sharekhan, Bodybuilding.com & more.
- written over 500+ articles on fitness & nutrition.
- Led a team of creatives across different channels
2014-2018
Bachelor of Journalism & Mass Comm
University of Calcutta
Brands I’ve worked with
Let’s Work
Got a brief, a brand that needs some thinking, or a weird idea that needs convincing? I’m always up for turning a messy problem into a sharp idea and making that idea actually work. If you think we could make something interesting together, let’s talk.
