Kaustav Chowdhury

Kaustav Chowdhury, Creative Lead & Strategist

I build brands,sell ideas,crush deadlines,

and occasionally convince people that the weird idea is actually the good one.

See selected workLet’s work
01Ariiston

01 / 08Ariiston

Mumbai, India

Selected work

  1. Brandbook cover: a crowd in white tees, one figure in a patterned Ariiston tee looking up01

    Ariiston

    Brand Strategy, Creative Direction, Digital, Campaigns, E-commerce strategy
  2. A barber trimming a reclining client’s beard with scissors, in warm low light02

    Truefitt & Hill

    Strategy, #DareToSleepChallenge, Hygiene Content, Working with Creators
  3. A phone on a stand playing a 5paisa community reel03

    5paisa

    Social Media Strategy, Reels, Diwali Campaign
  4. A model in a teal Lavira kurta set seated on sand in front of the brand’s crimson triangle04

    Lavira

    Brand Strategy, Creative Direction, Website, Copy, Digital, Campaigns & Growth
  5. The re: Ayurveda mark in white over large green leaves05

    re:

    Brand Reset, Identity, Packaging
  6. A woman holding dried flowers behind a laid table of smoked glass and brass06

    Ikai Asai

    The Art of Hosting, The Festive Gifting Shoot
  7. A wooden A-frame sign: bringing the best to our homes, India vs South Africa07

    Dorby

    Social Media Posts, Event Collaterals, Thought Leadership
  8. A post on a red container: where the passion paves the path for tomorrow08

    Bhumi World

    Bhumi World Plug & Play Industrial ParkPlug & Play, Leveraging Topical Content, Building Credibility via Management, Factory Outlet
30+
brands
20+
clients
500+
articles on fitness & nutrition

A little about work

I’ve worked with 30+ brands across different categories, which means I’ve had my fair share of briefs, pitches, impossible timelines and last-minute changes.

Basically, I like being close to the work, from the first messy thought to the final thing that goes out into the world.

More about me
A model on a white studio backdrop, seen past the camera rig and lights

Skill & Expertise

  1. 01

    Creative Strategy

    I start with the problem, not the execution. I combine audience understanding, brand context and cultural insights to find the strategic thought that can become a meaningful creative idea. A strategy, to me, is an idea well executed to bring attention, conversion and start a conversation.

  2. 02

    Creative Direction

    I turn ideas into visual worlds. From defining the creative thought and visual language to guiding the final execution, I work closely with teams to ensure the idea stays strong from concept to output.

  3. 03

    Team Lead

    I’ve led multidisciplinary teams across strategy, copy, design and execution. My focus is on giving teams clarity, pushing the quality of the work, and creating an environment where good ideas can actually get made. I am a people’s manager, so I make sure I get the work done but also keeping my team happy and satisfied.

Brands I’ve worked with

Let’s Work

Got a brief, a brand that needs some thinking, or a weird idea that needs convincing? I’m always up for turning a messy problem into a sharp idea and making that idea actually work. If you think we could make something interesting together, let’s talk.

kaustav.kavy@gmail.com9051084689
Kaustav Chowdhury, chin on his fist, smiling