Project 07

Dorby

Laminating Brand Love for Dorby

Brand
Dorby
Services
Social Media Posts, Event Collaterals, Thought Leadership
A wooden A-frame sign: bringing the best to our homes, India vs South Africa

Brief

India’s leading laminate brand wanted to raise awareness amongst its B2C audience.

Idea

This was our 3 step plan to achieve that goal: 1. Create content with interior designers and stylists 2. Add credibility by highlighting their awards 3. Engage the audience with home walk-through videos & vox-pop style content

Social Media Posts

  • Post: a calendar page with an orange door, it’s time for your space to transform
  • Story: Happy Eid-al-Adha, a golden crescent and lantern
  • Post: Step into a world of luxury, Thane, we are almost there, a sketched skyline

Event Collaterals

Dorby consistently engages in industry trade shows and events to expand its brand presence.

Our design team prioritized a clean, modern aesthetic paired with clear, impactful messaging to maximize audience engagement

  • A table standee for Dorby NEXT on a wooden base

Thought Leadership

To establish credibility with real estate firms, interior designers, and architects, we developed a sustainable thought leadership strategy centered around Dorby’s top executives.

The final aim - to be noticed and invited as speakers in trade panels.

  • Quote post from Mehul Agarwal, Director & CEO: we anticipate favourable policies that will ease supply chain constraints
  • Quote post, insights from Mr. Mehul Agarwal: the potential of MSMEs in manufacturing
  • News18 post, insights from Mr. Mehul Agarwal: the resurgence of maximalism