Project 04
Lavira
Lavira is a contemporary fashion brand built around expressive design, craft, and individuality.
Brief
An ethnicwear brand entering a new market.
The ethnicwear market is already so vast with brands for every target audience out there.
The category was crowded, culturally rich, and visually competitive. Simply showing products wasn’t enough. Lavira needed a clear point of view, a recognisable visual language, and a reason for people to connect with the brand.
Idea
We decided to not chase any specific target audience and keep it open for everyone. For every woman out there. From office goers to party animals, we have outfits for all. While the brand started more as a rich ethnic culture-driven products, we changed our language to something that is more relatable, simple, and for everyone.
My role was to shape how the brand looked, sounded, and showed up, from strategy and identity to the website, campaigns, and everyday communication.
Built the brand from the ground up
Defined Lavira’s brand strategy, positioning, personality, and visual direction from the early stages.
Turned the brand into a digital experience
Built the website, product storytelling, content direction, and communication system across digital touchpoints.
Created a distinct brand voice
Developed a visual and verbal language that made Lavira feel contemporary, expressive, and rooted in its own design world.
Brandbook
Curated a brand book to set a brand direction and tonality.
Social Media
Social media concepts, copy and strategy based on themes and colours per drop.
Website
Website content creation + UI/UX design direction and layout
Results
- ₹1.48L
- in sales
- 25
- orders
- 24
- new customers in the first three months
₹1.48L in sales, 25 orders, and 24 new customers in the first three months.