Project 03
5paisa
This Stock Broking Company Gets A Fun Makeover
Brief
India’s leading discount broker sought to engage early millennials by making financial conversations more accessible and less intimidating.
Our challenge was to develop a comprehensive, sustainable social media strategy that balanced informative content with a fun, relatable tone—driving meaningful engagement across multiple channels while positioning the brand as a trusted voice in the fintech space.
Idea
We took the brand’s existing guidelines and add our own twist to it.
Flipping the coin
- Consistent Colours for better recall
- Clean typography posts
- Mix of human led & product specific posts
How do we catch ‘em young?
- Explaining compounding using coffee as an example.
- Directed investment strategies that’s fitting for their immediate goals.
- Using millennial bollywood references to increase relatability.
- +400K
- Share rate went up by
- 1.5M
- First reel to hit on page
The Mix Bag of 5 paisa
Step 1: Educate the audience on key trading terms to demystify the world of finance.
Step 2: Capitalize on trending topics to deliver educational content in a fun, engaging, and shareable format.
Step 3: Consistently repeat these steps to foster a community of brand advocates.
By following this approach, we positioned the brand as a leading fintech platform that not only understands the complexities of money but also serves as a trusted guide in the trading journey.
Diwali campaign for Muhurat Trading
For Diwali, we wanted to capture the warmth and joy that comes with the festival, showing how money and Diwali are naturally linked.
Our videos blended the spirit of the holiday with the world of trading, making it feel more approachable and inclusive, while celebrating new opportunities and prosperity.
Results
- +240K
- Follower Growth Pre-Campaign
- +300K
- Follower Growth Post-Campaign
- 3 Months
- Duration