Kaustav Chowdhury

Project 06

Ikai Asai

The Art of Hosting

Brand
Ikai Asai
Services
The Art of Hosting, The Festive Gifting Shoot
A woman holding dried flowers behind a laid table of smoked glass and brass

Brief

As a premium gifting brand from Aditya Birla by Ananya Birla, we brought Ikai Asai’s cultural yet contemporary vibe to life through a visual mood that uplifts spaces and moments.

Idea

We end up judging a book by its cover.

In this case, it's our visuals.

When a brand looks refined, the audience instantly assumes it’s worth more. Even if the price is 20% lower, they see it as a win, and say yes without a second thought.

The Art of Hosting

We captured the essence of Ikai Asai’s hosting philosophy by creating a digital atmosphere that feels welcoming, grounded and beautifully refined - just like the tablescapes and moments the brand inspires.

A table of dark metal vessels, bowls and plates in raking light

The Festive Gifting Shoot

The mood intended to be set: A glowing fireplace, its flames softly crackling. Loved ones gathered close, sharing stories, trading lores, and weaving memories together.

  • A dark vase with dried grass and a small bowl in striped light
  • Wine glasses, a green bottle and amethyst on a marble stand
  • A hand reaching for a glass of red wine beside white flowers
  • A tall glass with ice and an orange slice on a wooden board
  • Brass cutlery and a sprig of dried flowers on a plate
  • A glass of red wine in a shaft of light