Project 01

Ariiston

A streetwear fashion brand based on individuality & intent. Born in Australia, and making an impact in India with experimental designs.

Brand: Ariiston
Role: Brand & Digital Marketing Manager
Services: Brand Strategy, Creative Direction, Digital, Campaigns, E-commerce strategy

Brandbook cover: a crowd in white tees, one figure in a patterned Ariiston tee looking up

Brief

A brand entering a new market.

Ariiston was becoming just another fashion brand. The category was crowded, the audience was constantly evolving, and a static visual identity wasn’t going to keep them interested.

Idea

Make the brand move with its audience. We built Ariiston around a constant cycle of newness. New products, new visual worlds, new drops and new ways to experience the brand. Every drop brought a different visual identity while staying rooted in the same brand philosophy.

People love change, so we became the change.

Denim designs with unique silhouttes and embroidery based on themes.
Developed a brand that appeals to Gen Z conscious, slow fashion driven consumers.
Established a consistent brand identity, tone, and communication framework.